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A 100-page lead engine that loads in 0.8 seconds.

Gulledge Roofing Inc. needed more than a brochure site — it needed to rank locally, educate storm-damaged homeowners, and turn organic traffic into booked inspections. Here's how it was built, and the bar it sets for every project.

0Google PageSpeed
0.8sLargest paint
0Pages shipped
4.9★36 reviews
Responsive By Default

Same site, every screen

Not a stripped-down mobile version — the full experience, reflowed. Switch devices to see it.

gulledgeroofinginc.com
Family Owned · Since 1990 · CCC051551386-738-1967
Free Inspection
★ Florida Statewide Since 1990 →

Florida-Family RoofersSince 1990

Residential, commercial & storm restoration — one trusted local roofer. Not a storm chaser.

Free InspectionsFast ResponseInsurance Claims
Schedule Free InspectionCall 386-738-1967
4.9 · 36 ReviewsBBB A+ · Since 1999FRSA 2024
Measured, Not Claimed

Real Google PageSpeed scores

Run it yourself at pagespeed.web.dev. These are the actual desktop results for gulledgeroofinginc.com.

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Performance
0
Accessibility
0
Best Practices
0
SEO

Source: Google PageSpeed Insights · Desktop · June 2026. Core Web Vitals below.

0.8sFirst Paint (FCP)
0.8sLargest Paint (LCP)
90msTotal Blocking
0.029Layout Shift (CLS)
0.8sSpeed Index
The Difference

Template site → Gulledge build

Drag to compare what most contractors settle for vs. what ships from this studio.

Gulledge Build Typical Template
Welcome To Our Website
Free Inspection
★ Florida Statewide Since 1990 →

Florida-Family RoofersSince 1990

Residential, commercial & storm restoration — one trusted local roofer.

Free InspectionsFast ResponseInsurance Claims
Schedule Free InspectionCall Now
The Challenge

Compete with national roofers — on a local budget

North Florida roofing is brutally competitive, and storm season turns it into a sprint. Homeowners with wind or hurricane damage search Google in a panic, compare three contractors in ten minutes, and call the one who looks the most credible and answers the most questions. A slow, generic template site loses that race before the phone ever rings.

Gulledge Roofing needed to rank for dozens of city-and-service combinations, educate homeowners on the insurance-claim process, and capture the lead the moment intent was highest — all without an enterprise budget.

The Build

A programmatic local-SEO engine

Rather than a handful of pages, the site was architected as a 100+ page system — every service paired with every target city, plus a full library of homeowner-education content built to rank and to convert.

  • Storm & hurricane damage pages that meet panicked searchers exactly where they are.
  • Insurance-claim education — the supplement/scope/depreciation process explained in plain English, positioning GRI as the expert who handles the whole claim.
  • Financing path with a branded pre-qualification flow for homeowners who need options.
  • Conversion architecture — sticky click-to-call, free-inspection CTAs, and lead forms wired straight to the team.
  • Technical SEO foundation — schema markup, clean sitemaps, and Core Web Vitals tuned to score 98/100.
The Result

A site that earns its keep, every storm season

The finished build is live in production, books real inspections, and holds a 4.9-star reputation across 36 reviews. It loads in 0.8 seconds, scores 98/100 on Google PageSpeed, and gives a family roofing company the digital footprint of an operation many times its size.

That's the bar. Whether your build is one page or one hundred, it ships fast, scores high, and is engineered to convert.

Custom HTML / CSS / JS Programmatic SEO Schema Markup Lead Capture Financing Integration

Want this kind of build for your business?

Roofer, remodeler, or any trade — the same engineering and conversion focus goes into every project, big or small.

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